Our history
An idea that was born in 2022 but started to be worked on in 2024. A woman who loved fashion and putting her own touch on her clothes had this idea after a five-year career in IT marketing. SALMOOSH began to take shape** when I felt I had enough resources and knowledge to start it, only to find out this wasn’t as easy as I imagined it. Beginnings are always hard; I had to lose my capital a few times at first and change the people I worked with a couple of times too, but I continued anyway.
SALMOOSH is a slow fashion brand that offers uncomplicated pieces for women. We support timeless style with a touch of modernity.
In a world of fast fashion, SALMOOSH is dedicated to supporting quality over quantity, while trying to produce pieces that consider sustainable fabrics as a significant percentage of our collections.
We aim to reach women from all over the world, and we consider SALMOOSH a brand destined to reach worldwide recognition, proud to be made in Tunisia.
Who are we?
SALMOOSH was born from a love for fashion and a vision to create a mix of timeless and modern pieces.
SALMOOSH is a slow fashion brand that focuses on sustainability by incorporating eco-friendly fabrics into a significant part of our collections.
While not every piece is fully sustainable, we continuously strive to make responsible choices without compromising on quality and design.
While the journey isn’t easy facing challenges in production, sourcing, and growth, we remain committed to our dream: crafting made-in-Tunisia pieces, designed by women and delivered to women.
Our Values:
– Timeless & Modern: We blend classic style with contemporary trends.
– Slow Fashion: We prioritize quality over quantity to create pieces that last.
– Sustainability: We use eco-friendly fabrics whenever possible.
– Empowering Women: Supporting local artisans and female craftsmanship.
